“You’ve got to figure,” Mesenbrink said, “if that brand can get its message across to 15,000 fans, they could easily sell 20 times in product what they’re paying in incentives. It makes sense for these companies to do that — there’s not much risk when you’re only talking a couple thousand dollars.”
There is an interesting article over on espn.com/action talking about social media, and how a lot of athletes are getting deals and bonus’ based on how many followers they have on twitter and fans they have on facebook. It’s kind of crazy to think that this is what brands are looking for, but it’s 2011 and ‘web 2.0′ has taken over.
Dale Holmes is one Europe’s of first BMX heros. With the resume to back him up, it goes without saying that he kicked ass in the 90′s and was one of the more big time pros in his era. For the last handful of years he has played Team Manager over at Free Agent as has one of the dream teams in BMX. With Maris Strombergs, Cristian Becerine and Kyle Bennett rostered as the Free Agent pro’s, they do work. Throw in amateur Juan Marin as their AM you’ve got a dialed program. I caught up with Dale while down in Florida at the Gator Nationals to ask him a few questions in regards to FA/RS as well as his new gig of co-hosting the ABA’s new TV show with Craig Reynolds. Check out the interview and some more photos after clicking “Read More” below.
Most BMXer’s probably had no clue what/where Latvia is before Strombergs came out an won the Olympics in 2008. Since then they have built up the BMX program in there country, and are planning to host an international series within their small European country. I contacted the organizers for more infomation as to what the event payout might be but have yet to hear back. More info can be found on BMXGrandPrix.com