Maliek Byndloss Picks up Sock Sponsor.
Seriously, who wouldn’t want an unlimited amount of fresh socks around. Maliek has teamed up with Defeet to keep his sock game fresh with custom socks for the 2011 season. Check out the official PR after the jump.
Hildebran, NC, 3/4/2011 — DeFeet International has announced Maliek Byndloss will be wearing DeFeet socks exclusively in 2011. Byndloss is the former UCI World #1 and is looking to add to his already long list of victories in the BMX world. DeFeet will make custom socks for Byndloss bearing the athlete’s designs.
DeFeet’s VP of Custom/OEM business, Brad Mettee, says, “We’ve been working with Maliek for some time and have watched him develop into the champion rider he is today. He is a unique person, with great qualities and work ethic, not only in cycling but the classroom as well. He embodies what the DeFeet brand is all about. We are really thrilled to get our DeFeet Custom Shop product on him and expand in the BMX market as a whole.”
DeFeet International started in 1992 making custom socks for the top bicycle racers in the world. Today, DeFeet is the world leader in custom socks and accessories for cycling and running. DeFeet manufactures product of sustainable fibers in its own factory in Hildebran, NC, USA.