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Does Twitter Matter Just as Much as Sticker Placement?

March 3rd, 2011

dR is one of the few BMX racers who rely more on outside sponsors than one particular brand.

“You’ve got to figure,” Mesenbrink said, “if that brand can get its message across to 15,000 fans, they could easily sell 20 times in product what they’re paying in incentives. It makes sense for these companies to do that — there’s not much risk when you’re only talking a couple thousand dollars.”

There is an interesting article over on espn.com/action talking about social media, and how a lot of athletes are getting deals and bonus’ based on how many followers they have on twitter and fans they have on facebook. It’s kind of crazy to think that this is what brands are looking for, but it’s 2011 and ‘web 2.0’ has taken over.

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